SPF stands for Sender Policy Framework. It is an email authentication protocol used to verify if the email received is sent by a genuine sender. To set up SPF for HubSpot, follow these steps:
1. Log in to HubSpot.
2. Go to settings.
3. Navigate to “Content” > “Domains & URLs.”
4. Click “Connect a domain.”
5. Choose “Email Sending” and click “Connect.”
6. Enter and verify your email, then click “Next.”
7. Copy the SPF DNS record details.
8. Paste into your domain’s DNS settings.
Note: Update an existing SPF record with “include:(required data).” If none exists, create a new one.
To learn more, read our HubSpot email authentication guide.
Finally, you can look up your record using our SPF record lookup tool, and enable DMARC for your domains: take a DMARC trial.
