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How to Set Up SPF for Emarsys?

SPF was created to prevent spammers from impersonating the sender of email communication. The Sender Policy Framework (SPF) enables the receiving mail server to verify that mail purporting to come from a given domain is sent from an IP address allowed by the domain's administration during delivery. The DNS publishes a list of approved sending hosts and IP addresses for a domain.

Emarsys has a couple of SPF record mechanisms, assorted by geographical locations. Add the appropriate SPF TXT record entry to your domain’s DNS according to your region. They are mentioned below :

  • For Germany:

  • For the rest of the world:

Adding an SPF Record for Emarsys

  • Login to your DNS management console 

  • Navigate to Tools & Settings > DNS Template

  • You need to edit the DNS TXT record related to SPF

  • An SPF TXT record for Emarsys will have the following syntax:    TXT    v=spf1 ~all

  • Publish this record in your DNS records section for your respective domain. 

Note: If you don’t have an SPF record previously for your domain, simply publish the above-mentioned record to enable SPF for outgoing emails using Emarsys. If you do have an existing SPF record in your DNS, you need to modify it to include Emarsys, as shown below:

Previous SPF record:  v=spf1 mx -all

Modified SPF record:  v=spf1 mx ~all

  • Save changes 

  • Wait for 72 hours to allow your DNS to process the changes 

Finally, you can look up your record using our SPF record lookup tool, and enable DMARC for your domains by taking our DMARC trial.  


PowerDMARC is the author of this solution article.

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