SPF (Sender Policy Framework) is an email authentication mechanism that allows a domain’s administrator to specify which IP addresses are allowed to send an email on behalf of the domain, thus preventing others from forging their identity. SPF lets you protect the senders of your email from spam complaints. It helps keep your reputation intact and maximizes deliverability.

In order to specify Elastic Email as an authorized email sending source for your domain, you need to add an SPF record for Elastic Email. 

Adding an SPF Record for Elastic Email

• Login to your DNS management console 

• Navigate to Tools & Settings > DNS Template

• You need to edit the DNS TXT record related to SPF

• An SPF TXT record for Elastic Email will have the following syntax: 

yourdomain.com    TXT    v=spf1 include:_spf.elasticemail.com -all

• Publish this record in your DNS records section for your respective domain. 

Note: If you don’t have an SPF record previously for your domain, simply publish the above-mentioned record to enable SPF for outgoing emails using Elastic Email. If you do have an existing SPF record in your DNS, you need to modify it to include Elastic Email, as shown below:

Previous SPF record:  v=spf1 mx -all

Modified SPF record:  v=spf1 mx include_spf.elasticemail.com: -all

• Save changes 

• Wait for 72 hours to allow your DNS to process the changes 

Finally, you can look up your record using our SPF record lookup tool, and enable DMARC for your domains with our DMARC analyzer.